promotion-marketing-advertise: are they different?

PROMOTION-

1: the act or fact of being raised in position or rank : preferment
2: the act of furthering the growth or development of something; especially : the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting

MARKETING-

1 a: the act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service
2: an aggregate of functions involved in moving goods from producer to consumer

ADVERTISE-

1: to make something known to : notify
2 a: to make publicly and generally known b: to announce publicly especially by a printed notice or a broadcast c: to call public attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize : promote

It would seem that these terms, (promotion, marketing, and advertise) are essentially the same thing.

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Comment by Terry Barrall on December 7, 2008 at 9:20pm
With regard to the original question about Promotion, Marketing and Advertising - in the current world of business marketing these terms all have different meanings and applications. I have worked for agencies that called themselves by each of these words in their business names. Here are the basic differences:

Marketing, in the abstract, is the study of the marketplace. A 'marketing' exec for a company would direct this 'study' to specifics applicable to her/his particular company, then create a 'marketing plan' that seeks to better reach potential customers. (i.e.: developing a strong, memorable brand: Xerox, Kleenex, etc.)

Advertising: is the pursuit of increased public awareness of your product within the population in general, and your company's target market in particular. (i.e.: the stuff you see in papers, magazines, and on your TV every day!)

Promotion: is targeted action designed to move 'product' off the shelf. (i.e. two for one, cents/dollars off, etc.)

A ranch may do some Marketing research to identify, and learn about, who’s likely the best prospect to sell to. Then, devise an Advertising program to reach that target market, and promote with a discount program for their stallion services aimed directly at potential customers.

Terry B/Salem
Comment by Susan Young Silberman on August 26, 2008 at 8:58pm
Sounds good to me

Susan Y.S.
Comment by Laura Mesia on August 26, 2008 at 8:56pm
Hi Susan and Susan-

Why don't we take this offline. I joined your yahoo group. I think having an area for PPs in need is a good idea, but I have some questions about how the horses are deemed "in need" and other questions.

I will send you both an internal message, most likely tomorrow sometime to discuss further.

Thanks,
Laura
Comment by Susan Young Silberman on August 26, 2008 at 5:07pm
Hi Laura & Susan G,

I do agree that it would be very helpful if people could list Peruvian horses in need of new homes (free or for a very low fee) somehow here on this website, in order to make it easy for all members to access the info without having to join a YahooGroup in order to find the info.

I do not personally have a rescue - I simply started PPasoRescue@YahooGroups.com in order to help facilitate the sharing of information. Laura, your ideas & suggestions are great but to my knowledge there is no official Peruvian horse rescue in existence - just a few individuals who are working to help privately rescue Peruvian horses in need, such as Sonja Wirth in New York, Shannon in Oregon, Susan G in Ohio, and I think Gloria Grant in Florida. It would be great if there were an official breed rescue with an actual physical location for the horses to go for rehabbing and rehoming. I know Roberto Q at Estancia de Allegra has an excellent reputation for "restoring the hearts & souls of horses in need" but Estancia de Allegra is a breeding & sales facility, not a rescue facility.

Perhaps an official Peruvian horse rescue is an idea whose time has come? I don't know. I do know that rescues all over the world are now having a very difficult time keeping up with all the horses in need of rehoming and also with rehabilitation after severe neglect due to owners' lack of money. I personally do not have the time or resources to start up a rescue. I just became the grandmother of twins (now 8 months old) and I'm in the process of moving from Florida to Tucson, AZ for improved quality of life reasons.

So how about if we start with organizing a section on this website specifically devoted to helping to rehome Peruvian horses in need? If Susan G. is willing to oversee it, I wholeheartedly support her in it as she's been outstanding in her devotion to helping horses in need, and she's very computer-savvy. I just simply don't have enough time at the computer these days and likely won't for several months yet.

So perhaps listing horses in need of new homes on Susan G's blog on this website would be highly appropriate? It really is far more of providing a valuable public service for the benefit of the horses in need than it is any sort of advertising.

Just a suggestion for your considerations ...

Respectfully,
Susan Y.S.
Comment by susan T-H Golshani on August 26, 2008 at 3:17pm
Laura, if I remember correctly, I used "advertising" in quotes as I think of advertising in the broad sense like the town crier out at 10 pm calling, "all is well".

In your first definition of blogs and why they were important, it seems I recall that they could be used for ranch promotion. I looked up the definitions of advertising, marketing, and promotion because they run together in my mind.... interchangeable.

Susan Y S missed my first attempt at a blog where i invited people to list here. I have no objection to a place on the forum... just one spot where all can be listed here plus the ppasorescue list on yahoo. It is unwieldy to go from one page to another to follow a conversation or to look for each members website or special page. There are now over 200 members! Whoopee!!
Comment by Laura Mesia on August 26, 2008 at 2:10pm
Susan Y.S.-

PHW would very much like to support your wonderful organization and the service you offer for our PPs. Rescue is such an important issue it deserves as much attention as it can get.

We can do this in ways that are still in compliance with our site policy.

1.) We have a library with links to resources. If you could provide me with a one paragraph intro to what you do, I will post that and a link to your group. My email is laura@peruvianhorseworld.com or you can use our site's internal email messaging system.

2.) Susan has her blog post, and it includes a link to your PP Rescue. She can let our members know that if they have or know of PPs that are in need of re-homing that your PP Rescue site can help them and list their horses on your site.

3.) You can create your own blog, tell the story of your rescue, what you do, how you have helped horses in different situations, add a photo of a rescue horse in it's new home, include a link to your rescue group.

4.) In the Health and Wellness discussion forum, you can create a forum posting letting our members know about your rescue, and if they have a horse that needs rescuing, or know of someone who does, or has questions about your rescue, they can reply in the discussion thread.

5.) Add photos of your rescue horses with a caption, include your link in the caption.

6.) Post videos of horses in their new homes, and how they are doing now as a direct result of your rescue group. In the video description area add the link to your rescue group.

7.) You can create PP Rescue as a member. (Kind of like how I am PHW and Laura Mesia) You can have your own personal profile, and a membership profile for your rescue group. The PP Rescue "member" could provide constant updates in it's blog pages of horses rescued. Members would be able to interact with your PP Rescue profile page. For a not for profit, I would consider allowing a donation link inside the profile page.

Of course, these are all suggestions, and I think using them would provide the rescue with a prominent presence here on PHW.

If there is any other way I can help to promote your PP Rescue and raise awareness of the services you provide, let me know, and I'll do all I can.

Best,
Laura
Comment by Susan Young Silberman on August 26, 2008 at 1:52pm
Thank you, Laura, for your elucidation of your site policy. I do believe Susan G was indeed referring to listing free or low-fee Peruvian horses on the PPasoRescue@YahooGroups.com list as I do not believe she maintains a website offering horses for sale or placement.

I also would like to encourage people to join the PPasoRescue group in order to help rehome Peruvian horses in need - whether via advertising them as needing a new home, or advertising that they are willing & able to provide a good new home.

Susan Young Silberman
Comment by Laura Mesia on August 26, 2008 at 1:41pm
Hi Susan G.-

Maybe I misinterpreted what you wrote in your original blog post. The way I read it was that you were inviting our members to post their free or low fee PP on YOUR blog page, in your words..."since we are allowed to advertise in our blogs" . That would still be in non-compliance of our site policies. No sales or placements on the site. I have been known to make a mistake or two (or three) in my time...so if this is not what you were stating and requesting, you have my apology.

If you were requesting that our members who have or may know people that have PPs that need re-homing list their horse on the PP Rescue site, then that would be 100% appropriate and in alignment with our policy.

We do want to be a resource for all things Peruvian Horses and direct people to the resources they can use to benefit our breed.

PHW Admin
Comment by Susan Young Silberman on August 26, 2008 at 1:26pm
The reason I created the PPasoRescue group at YahooGroups was for several purposes, but primarily to enable breeders to learn when one of their horses was in need of rescue, and to enable people who were inclined to provide good homes to Peruvians in need to be able to learn of Peruvians in need of rescue, etc.

I started the group years ago after Shannon rescued PJ because there seemed to be a huge need for a central location to learn of Peruvians in need of rescue and/or rehoming.

The PPasoRescue list also helps to connect people in need of places to move their Peruvians out of harm's way (such as wildfires) with people willing to provide temporary lodging until the danger is past.

Susan Golshani has proven to be our most active contributor in alerting people to horses in need of new homes. She searches many websites extensively to find Peruvians in need of new homes (rescue websites, PetFinder, Craig's Lists, etc.) and as a result provides valuable information to members who may find a beloved horse once owned now in need of rescue, so they might act to help effect the rescue & rehoming.

I have alerted several national horse rescue lists and rescuers to the existence of the PPasoRescue list so that whenever they get in a Peruvian from a rescue situation, they can list the Peruvian on our breed-specific rescue list in order to help facilitate rescue/rehoming.

In regards to Susan's suggestion that people list Peruvian horses who are free or low-fee on the PPasoRescue list, I personally would like to see this allowed given the current depressed state of the economy (plus high cost of providing quality horse feed & care) and the fact that there are now many horse owners out there who can no longer provide quality feed & care for their horses. Listing their horses on my PPasoRescue group will allow them to help find good new homes for their horses. They likely cannot afford to advertise elsewhere, and it makes sense for them to list on a breed-specific group. I would have no problem with PHW creating a special section for this purpose on this website, separate from the usual classified ads. My sole focus is on helping horses in need find good new homes where they can thrive and be well-loved & well-taken-care-of.

PPasoRescue is not a sales-solicitation list. It is designed to help Peruvian horses in need find good new homes where they will hopefully be provided with all the love & good care they so greatly deserve & need.

Would it be possible to make a slight exception to the "no solicitation" policy of PHW in order to allow people who greatly need to rehome Peruvians (in order to avoid the Peruvians suffering deprivation or even starvation & death) with a breed-specific place to help them find good new homes for their Peruvians in need?

Respectfully requested,
Susan Young Silberman
Comment by susan T-H Golshani on August 26, 2008 at 1:04pm
Nope, I did not ask people to list horses for sale (The section that solicited our members to include their horses for sale on your blog page was not in accordance with our site policy.) I asked for people w/ free and low fee Peruvians that needed rehoming to list. Many breed sites include a section for needy horses to be rehomed. I removed that part at your request.

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